New books this month focus on areas such as social media, negotiation, product strategies and more. The titles listed below are only a small section of the new additions. If you wish to borrow any of the books listed or find out what other fascinating titles are available, please get in touch!
Zag: the number one strategy of high-performance brands / Marty Neumeier
Location: 659.12 NEU
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands--radical differentiation. (Google Books)
Socialnomics: how social media transforms the way we live and do business / Erik Qualman
Location: 658:004.738.5 QUA
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. If you aren't using social media in your business strategy, you are already behind your competition. (Google Books)
The key: how corporations succeed by solving the world’s toughest problems / Lynda Gratton
Location: 658 GRA
In The Key, Gratton maps out how bringing resilience to a fragile world starts with what happens inside a corporation—when intelligence and wisdom are amplified, emotional vitality enhanced, and social connections harnessed. She explains how corporations can leverage this inner resilience to help solve global problems and how a corporation’s unique innovative, scaling and mobilizing, and alliance building capabilities—are some of the tools for combating global ills. Both realistic and optimistic, The Key is a practical guide that provides the rationale, strategies, and tools you need to not only spearhead resilience for your own company but also how to use this resilience to contribute to the betterment of the world. (Google Books)
Location: 658.8:004.738.5 GRA
Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand! We're talking about people who buy your stuff, and then tell their friends how incredibly great you are—without being paid to do it. People who follow your every move, look to you for guidance, and can't wait to hear what you're up to next. Your 100,000 people. Your two football stadiums full of cheering fans. They're out there, looking for you. Here's your easy, low-cost social media plan for finding them…connecting with them…giving them what they want—so they can make you stunningly, incredibly successful! (Google Books)
Location: 316.72 BRE
In today's global environment, negotiators who understand cultural differences and negotiation fundamentals have a decided advantage at the bargaining table. This thoroughly revised and updated edition of Negotiating Globally explains how culture affects negotiators' assumptions about when and how to negotiate, their interests and priorities, and their strategies. It explains how confrontation, motivation, influence, and information strategies shift due to culture. It provides strategic advice for negotiators whose deals, disputes, and decisions cross cultural boundaries, and shows how to anticipate cultural differences and then manage them when they appear at the negotiating table. (Wiley)
The four steps to the epiphany: successful strategies for products that win / Steve Blank
Location: 658.007.3 BLA
The bestselling classic that launched 10,000 start-ups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture. (Amazon)
Image Credit: Mark J P, Flicker - https://www.flickr.com/photos/pyth0ns/
