Stay Informed

Stay Informed is a series of hints, tips, guides and recommendations written by the Library Staff to help make using the library easier and more enjoyable.

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New Books February – Part 2

New books this month focus on areas such as marketing, presentations, innovation, technology and revenue generation. The titles listed below are only a small section of the new additions. If you wish to borrow any of the books listed or find out what other fascinating titles are available, please get in touch!

The open organization: igniting passion and performance / Jim Whitehurst

Location: 658.013 WHI

Jim Whitehurst, CEO of Red Hat, one of the world's most revolutionary companies, shows how open principles of management-based on transparency, participation, and community--reinvent the organization for the fast-paced connected era. Whitehurst gives readers an insider's look into how an open and innovative organizational model works. He shows how to leverage it to build community, respond quickly to opportunities, harness resources and talent both inside and outside the organization, and inspire, motivate, and empower people at all levels to act with accountability.

The membership economy: find your superusers, master the forever transaction and build recurring revenue / Robbie Kellman Baxter

Location: 658.818 BAX

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--and explode their market valuation--in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expert consultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Whether you're a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.

The rise of the robots: technology and the threat of mass unemployment / Martin Ford

Location: 331.5 FOR

Artificial intelligence is already well on its way to making ‘good jobs’ obsolete: many paralegals, doctors, and ironically even computer programmers are poised to be replaced by robots. As technology continues to accelerate and machines begin taking care of themselves, fewer jobs will be necessary. In terms of societal and economic upheaval, this is most important technological shift since the industrial revolution. And, unless we radically reassess the fundamentals of how our economy and politics work, we risk a future of massive unemployment and inequality as well as the implosion of the economy itself.

In Rise of the Robots, Martin Ford offers both an exploration of this new technology and a call to arms to face its implications. Ford's warning rings clearly: robots are coming, and we must decide – now – whether the future will see prosperity or catastrophe.

Frugal innovation: how to do more with less / Navi Radjou and Jaideep Prabhu

Location: 658.011.4 RAD

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking.

This groundbreaking book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead.

The pitch coach: your guide to presenting, interviewing and public speaking / Catherine Moonan

Location: 316.772.4 MOO

As the pitch coach for the Irish TV programme ‘Dragons’ Den’, Catherine Moonan has coached more than 500 contestants, helping them to gain over €4 million in investment. In this practical and informative book, she provides all the skills and techniques you need to pitch yourself, your idea or your business.

This book is ideal for anyone who needs to speak in public, especially anyone with a fear of public speaking – whether they’re presenting themselves at a job or media interview, pitching their start-up business, presenting an idea to their CEO or delivering a speech at an important event. It will guide you, step-by-step, from a blank canvas to a positive end result.

Marketing communications: offline and online integration, engagement and analytics / PR Smith and Ze Zook

Location: 659.1 SMI

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing.

Image Credit: https://www.flickr.com/photos/jakerust