New books this month focus on areas such as marketing, sales and outsourcing. The titles listed below are only a small section of the new additions. If you wish to borrow any of the books listed or find out what other fascinating titles are available, please get in touch!
Location: 658.8:004.738.5 PUL
One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers.
Location: 658.8 MOO
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings.
Location: 658.71 CON
Global Outsourcing and Offshoring deals with some of the most fundamental structural and organizational issues facing many companies today. It considers two key strategic decisions, firstly Outsourcing: which activities or functions should be kept in-house versus outsourced; and Offshoring: in which nation is a particular function or operation best performed? These are interrelated and simultaneous decisions that are changing the spatial and organizational configuration of entire industries. The book integrates academic theories from diverse fields, including Economics, Strategy, and Industrial Organization.
Location: 658.012.1 SUT
In Scaling Up Excellence, bestselling author Robert Sutton and Stanford colleague Huggy Rao tackle a challenge that determines every organization’s success: scaling up farther, faster, and more effectively as a program or an organization creates a larger footprint. Drawing on inside accounts and case studies and academic research from a wealth of industries – including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare -- Sutton and Rao identify the key scaling challenges that confront every organization.
Location: 658.011.4 HOQ
The constant cascade of new technologies and social changes is creating a more empowered population. Workforces are increasingly dispersed, demanding of self-expression, and quite possibly disengaged. Within this topsy-turvy context, leaders must spark creativity, drive innovation, and ensure sustainability. What are the remedies? Everything Connects is a kaleidoscopic view of the way humans—by being able to think out of the box—have been able to achieve greatness for themselves, their organizations, and the world at large. It is your step-by-step guide for working with yourself and others—for meaningful success.
Location: 658.85 OGO
The B2B Sales Revolution goes behind the scenes in the Pharmaceutical, Technology and Services Industries to reveal:
1. The trends that undermine traditional pre-qualification, forecasting and closing.
2. The secrets of accelerating the sale by focusing on getting the purchase sanctioned.
3. How to get buyers to really open up and fully engage.
As buying decisions increasingly take place behind closed doors, this information is priceless.
The B2B Sales Revolution not only reveals the new realities of modern buying, but provides more than 50 effective sales tools and techniques to capitalise upon them.