Here are a selection of new books now available to borrow in the IMI Knowledge Centre.
"Stand Out! Building Brilliant Brands for the World We Live In" by Brian McGurk. Includes chapters on the origin and nature of branding, research and insights, doing branding in the digital age, creativity and innovation, and how to be a brand expeditionary.
"Aligning for Advantage : Competitive Strategies for the Political and Social Arenas" by Thomas C Lawton and Johnathan P Doh. This book includes topics such as origins of engagement, individual versus collective action, responding to uncertainty, aligning with stakeholders and leading for advantage.
"The Complete Handbook of Coaching" Edited by Elaine Cox, Tatiana Bachirova and Donal Clutterbuck. This book is divided into three sections: Theoretical Perspectives, Contexts and Genres, Professional Practice Issues. Chapters include Gestalt approach to Coaching, The Manager as Coach and Coaching Supervision.
"Contemporary Strategy Analysis" by Robert M Grant. This is the Tenth edition of the series. The book covers the fundamentals of strategy analysis, identifying resources and capabilities, the sources and dimensions of competitive advantage, implementing technology strategies, competitive advantage from diversification and much more.
If we don't have a book you would like you can suggest a book purchase here