New books this month focus on areas such as market research, strategic change, human capital, nudge theory and more. The titles listed below are only a small section of the new additions. If you wish to borrow any of the books listed or find out what other fascinating titles are available, please get in touch! See a full list of new arrivals.
Location: 658.8.012.12 HAG
As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important. Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results. This fully updated third edition has been revised to reflect the most recent trends in the industry.
The market research toolbox: a concise guide for beginners / Edward F. McQuarrie (2016)
Location: 658.8.012.12 McQ
An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps you solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, it gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches.
Exploring strategic change / Julia Balogun, Veronica Hope Hailey and Stefanie Gustafsson (2016)
Location: 658.012.2 BAL
Exploring Strategic Change engages with the dynamic and complex process of developing and delivering strategic and organisational change, from the analysis of context through to the formulation and implementation of effective strategies and solutions.
This book is written to help both students and practising managers develop skills relevant to change management, with the focus on enabling executives to implement their strategic agenda through attention to the practice of strategic change. Using the unique and innovative framework of the change kaleidoscope, the reader will not only develop valuable insights into the practice of managing strategic change, but will also learn to appreciate the need for change approaches tailored to context. Frequent examples encourage both critical reflection and application of theory.
People data: how to use and apply human capital metrics in your company / Tine Huus (2015)
Location: 658.3 HUU
People are an organizations' biggest asset and easily amount to 30% of company costs so even small improvements can have a bottom-line impact. A unique toolkit to an important new trend, People Data demystifies and simplifies the process of understanding and working with human capital metrics.
Inside the nudge unit: how small changes can make a big difference / David Halpern (2015)
Location: 159.9 HAL
Every day we make countless decisions, from the small, mundane things to tackling life's big questions, but we don't always make the right choices. Behavioural scientist Dr David Halpern heads up Number 10's ‘Nudge Unit', the world's first government institution that uses behavioural economics to examine and influence human behaviour, to ‘nudge' us into making better decisions.
Everything is negotiable: how to get the best deal every time / Gavin Kennedy (2008)
Location: 316.776 KEN
Whether you need to ask for a raise at work, request a better hotel room while you're on holiday, or even debate with your stubborn teenager at home, you can learn effective and powerful negotiation skills to help you get the best deal every time. In this fully revised and updated fourth edition of the worldwide success Everything Is Negotiable, expert negotiator Gavin Kennedy walks you through all the techniques and tricks you need to get the best deal in any situation.
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