New books this month focus on areas such as social media, innovation, business decisions and sales. The titles listed below are only a small section of the new additions. If you wish to borrow any of the books listed or find out what other fascinating titles are available, please get in touch!
Location: 658.8.004.738.5 PIS
What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Mikołaj Piskorski, one of the world’s leading experts on the business of social media. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
Location: 658.15 RAY
Why do some companies achieve exceptional performance while so many others struggle to survive? In search of an answer that could be supported with empirical proof, coauthors Michael E. Raynor and Mumtaz Ahmed, along with their team of researchers at Deloitte, embarked on a daunting quest. The fruits of their quest are revealed in The Three Rules, a book that provides the hard evidence useful to help leaders set their agendas and make critical decisions despite ambiguity and uncertainty.
Location: 658.011.4 MID
The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:
- Creating advantage in the minds of many
- Chartering innovation within the organization
- Preparing, developing and supporting the right team
- Placing customers at the centre of innovation
- Changing the organization to deliver the innovation
- Motivating the right partners and sharing the returns
- Building momentum in the market
Location: 338(73) LEW
If you thought Wall Street was about alpha males standing in trading pits hollering at each other, think again. This is a market that's rigged, out of control and out of sight; a market in which the chief need is for speed; and in which traders would sell their grandmothers for a microsecond. Blink, and you'll miss it. In Flash Boys, Michael Lewis tells the explosive story of how one group of ingenious oddballs and misfits set out to expose what was going on. It's the story of what it's like to declare war on some of the richest and most powerful people in the world. It's about taking on an entire system. And it's about the madness that has taken hold of the financial markets today.
Location: 658.85 DIX
In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers, challenge them. The Challenger Sale argues that classic relationship-building is the wrong approach. Every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average performance, only one - the Challenger - delivers consistently high performance.
Location: 658.016.7 DOZ
In "Managing Global Innovation," INSEAD's Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You'll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.